LUXURY LEATHER GOODS & ACCESSORIES EXPERIENCE
Job Role in December 2023- July 2024
Brand Ambassador
For Tapestry (London)
AMERICAN FASHION HOLDING COMPANY
It is based in New York City and is the parent company of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman.
About the experience
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Drove sales for Coach & Kate Spade leather goods and jewellery (wholesales)
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Organised training for Jewellery across the European region
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Managed flagship location, overseeing customer experience.
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Implemented omni-channel strategies for brand development.
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Executed visual merchandising directives.
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Managed pop-ups, and concessions efficiently.
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Handled customer relations through CRM.
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Assisted in creating training guides
INDUSTRY CONTENT CREATION EXPERIENCE\
Job Role in November 2021 - April 2022
Content Manager
For Iro Iro Zerowaste
SUSTAINABLE ETHICAL CONSCIOUS
iro iro Zero waste brand Sustainable apparel and home decor textile from Jaipur, India, started in 2019 with their first collection.
About the experience
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Developed branding strategies and maintained brand identity through consistent messaging,& visual representation.
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Shot, Produced and edited videos and photographs using Photoshop to promote brand awareness and drive sales.
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Recognized for outstanding work with the award-winning short film "Blue Silence" by Fashion Revolution and other film festivals.
IRO IRO ZERO WASTE FASHION FILM
FASHION FILM: BLUE SILENCE
WRITTEN, DIRECTED, STYLED AND CINEMATOGRAPHY BY MIHIKA JAIN
As part of my work with the sustainable brand IRO IRO Zero Waste, I had the opportunity to lead their social media strategy and fashion film production. For the film, I was responsible for ideation and art direction, ensuring that the styling and overall aesthetic captured the essence of "blue silence," reflecting the imbalance between work and personal life. This theme was inspired by the Fashion Revolution India and Fashion Open Studio movements, which aim to promote sustainable and ethical practices in the fashion industry.
Role in September 2021
Creative & Logistics Assistant
For Live Linen
QUALITY CONSCIOUS
Live Linen apparel and home decor textile from Jaipur, India.
The brand has a minimal, earthy approach to its communication and design.
Live Linen 2021 campaign
Our team worked on the campaign catalogue, website, and social media content.
I worked as a creative producer, photography and styling assistant. My works were multidisciplinary, which exposed me to understanding my roles as a communicator.
The campaign categories included Linen bedding, Linen tableware, Linen women's wear, Linen kid's wear and bedding.
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Management of home, lifestyle & fashion apparel shoots for social media & website platforms
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Creative production & photography assistance
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Coordination of logistics and setup of equipment for photo shoots